Real Betis Balompié has participated in the Mexican tradition of 'Viernes Botanero' with a post on their social media, joining a trend that began in Liga MX.
Real Betis Balompié has fully embraced a tradition that originated in Mexico and gathers thousands of football fans every Friday: 'Viernes Botanero'. The green-and-white club posted a message on their official accounts alluding to this custom, which involves enjoying a football match accompanied by snacks and drinks. The shared image featured player Álvaro Fidalgo celebrating a play, with the text: "When your mate reminds you that today is 'Viernes Botanero'".
'Viernes Botanero' is an initiative from the Mexican network TV Azteca, which has been programming Liga MX matches on Friday nights for years. What started as a solution to fill the television schedule has turned into a social phenomenon. Journalist Antonio Rosique revealed in 2022 that Friday matches surpassed the audience of traditional teams like Cruz Azul, which led to boosting the formula.
Betis has not been the only European club to join in. Bayern Munich also posted a meme featuring actor Pedro Pascal, showcasing the duality of emotions that comes with waiting for a match while knowing it’s 'Viernes Botanero'. Both clubs have thus connected with the Mexican fanbase, which passionately follows European football.
Betis' post has been well received among Betis supporters in Mexico, a market the club has worked on in recent years. The green-and-white entity has fan clubs and followers in the North American country, and such gestures strengthen their bond with that community. Additionally, the club uses social media to interact with fans worldwide, showing a more approachable and relaxed side.
This week's 'Viernes Botanero', corresponding to matchday 2 of the Apertura 2026, features the highlight of Atlante's return as hosts after 12 years, facing América. The match will take place tonight and will be broadcast by TV Azteca. Betis, for its part, does not have a match this Friday, but their social media wanted to join in the celebration.
This is not the first time Betis has participated in viral trends. The club has previously demonstrated its ability to connect with popular culture, whether through memes, challenges, or collaborations with other teams. This Friday's action reinforces the club's digital marketing strategy, which aims to increase its international presence.
Bayern Munich, for its part, has also managed to leverage the appeal of 'Viernes Botanero'. Their post, featuring Pedro Pascal's face, reflects the mood of many fans eagerly awaiting the start of the season. The Bavarian team will begin its journey in the Bundesliga next week, and the meme has helped maintain the interest of its supporters.
The phenomenon of 'Viernes Botanero' has transcended Mexican borders and has become a weekly event for football lovers. The participation of European clubs like Betis and Bayern demonstrates the global reach of this tradition, which combines football, gastronomy, and social media.
For Betis fans in Seville and the province, this initiative provides another reason to feel proud of their club, which does not hesitate to innovate in its communication. The post has generated hundreds of interactions and positive comments, consolidating Betis' image as a modern club connected with its fanbase.
The next match for Real Betis will be on Sunday when they face Real Madrid at the Benito Villamarín. Meanwhile, green-and-white supporters can enjoy 'Viernes Botanero' with the certainty that their team is also present in global trends.
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