The discount chain Action has opened a new establishment in Sevilla, on Caronte Street in the Sevilla Norte industrial estate. The store, which covers 828 square meters, has created 17 jobs.
Action has opened the doors to its new store in Sevilla, located at Caronte Street, s/n, within the Sevilla Norte shopping centre (Bogaris). The establishment, which occupies an area of 828 square meters, has led to the hiring of 17 local workers.
The Dutch non-food discount chain thus strengthens its presence in the Andalusian capital, four years after its arrival in Spain. The company offers a selection of 6,000 products across 14 categories in its new point of sale, ranging from toys and crafts to home goods, gardening, DIY, and food. According to the company, more than two-thirds of the products cost less than 2 euros.
Francisco Nuñez Aparicio, General Director of Action Spain, expressed his satisfaction with the opening: “We are very happy to open this new store in Sevilla, four years after inaugurating our first establishment in Spain. Customers have welcomed us enthusiastically, and we are pleased to bring them the Action formula.”
Action renews its stock every week with 150 new products, ensuring a dynamic offer tailored to consumer needs. The company claims that its success is based on a combination of low prices, quality, and sustainability.
In environmental matters, Action has eliminated gas connections in all its stores since the end of 2024 and has replaced lighting with LED. Additionally, 99% of the cotton in its private label products comes from the Better Cotton programme, with the remaining 1% being organic. All the wood used comes from sustainably managed forests under the FSC or PEFC labels, and the cocoa in its Action brand products has been Fair Trade since 2022.
The new store in Sevilla Norte opens from Monday to Saturday, from 9:00 to 22:00 hours. With this opening, Action now has more than 3,300 establishments in 15 European countries and continues its expansion in Spain, where it plans to keep opening new locations.
For the local residents, the arrival of Action provides a shopping alternative with affordable prices on everyday products. The store is well connected and easily accessible by car, making it a destination for those looking for low-cost home goods, DIY items, or toys.
Action, founded in 1993 in the Netherlands, is one of the fastest-growing non-food discount retailers in Europe. Its business model is based on offering private label and leading brand products at very competitive prices, with a constant turnover of stock.
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