The Town Hall of Coria del Río has presented the "Ole tú" campaign, which recognises residents who keep the municipality clean. The initiative also aims to change habits and respect cleaning workers.
The Town Hall of Coria del Río has launched the awareness campaign "Ole tú", a public recognition of the residents who contribute daily to keeping the municipality clean. The initiative is based on the idea that caring for the town is everyone's responsibility and seeks to highlight those who do things right.
The slogan, closely linked to the Andalusian way of speaking, serves to praise actions such as picking up pet waste, taking out the rubbish at the designated times, or using the recycling point and the furniture collection service instead of abandoning them on the pavement. At the same time, the campaign aims to correct the habits of those who break the rules and damage the image and coexistence of the municipality.
The mayor, Modesto González, explained that "we always focus on what is done wrong, but this time we want to thank those who care about doing things right, which is the vast majority of our residents." In his opinion, "these are small gestures that have a big impact on our streets," such as not leaving a can on a bench, not throwing seeds on the ground, or not spitting gum anywhere.
"Something as simple as not leaving a can of soda on a bench, not throwing seeds on the ground, or not spitting gum anywhere, greatly changes the image of the municipality, in addition to the respect you show towards the rest of the community and the cleaning workers when you do things right."
Another objective of "Ole tú" is to convey a message of respect towards the workers responsible for the daily cleaning of the municipality. The mayor pointed out that "the actions of municipal services are essential, but so is citizen collaboration," and he gave the example that "it cannot be that a service is carried out on a street and a few hours later it is full of furniture and debris."
"When this happens, we have to allocate more time and resources than necessary, weakening the service in other areas."
The campaign will include actions in schools and on the streets to instil good habits from an early age. Materials such as cleaning kits and pet waste collection kits will be distributed, and the participation of local businesses and groups will be sought to ensure the message resonates throughout the community.
With this initiative, the Town Hall wants residents to feel like active participants in caring for the town and for the recognition of good gestures to become a shared habit. The first actions of the campaign will begin in the coming days in educational centres and at various points in the municipality.
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