Seville's mayor, José Luis Sanz, leads a municipal delegation to Montreal (Canada) with the aim of attracting tech investment and promoting a direct flight route between the Andalusian capital and the North American country.
Seville's mayor, José Luis Sanz, will arrive in Montreal in the coming days at the head of a municipal delegation that also includes the delegate for Tourism and Culture, Angie Moreno. The goal: to open new avenues for tech investment and pave the way for a direct air connection between Seville and Canada.
A schedule focused on technology and luxury hotels
The mission, which is part of the City Council's internationalisation strategy, includes meetings with companies in the Canadian tech sector, one of the most dynamic ecosystems in the world. A meeting with representatives from the Four Seasons chain is also planned, which is finalising the opening of its first ultra-luxury hotel in Andalusia, in Plaza Nueva, Seville.
According to municipal sources, the delegation will be in contact with airlines to explore the feasibility of a direct flight between Seville airport and Montreal. If realised, it would be the first regular connection of the Andalusian capital with Canada, a market with high purchasing power and growing tourist interest in Andalusia.
“This trade mission responds to a very clear strategy: to seek opportunities for Seville, attract investment, generate jobs, and continue to consolidate our city as one of the major economic, technological, and tourist capitals of southern Europe,” stated Mayor José Luis Sanz.
The Canadian tourist, a goldmine for the city
Canada is already one of the long-haul tourism markets that has grown the most in Seville in recent years. According to data from the Tourism Board, Canadian travellers spend on average 30% more than the international average and seek high-value experiences, such as local gastronomy or cultural tourism.
For the City Council, a direct flight would not only facilitate the arrival of more visitors but also open the door to business investments and the attraction of tech talent. “Canada represents a market with enormous potential for Seville. We want to strengthen our economic and institutional relationships,” added Sanz.
The opening of the Four Seasons in the heart of Seville, scheduled for 2027, is seen by the government team as a sign of the confidence that major international brands have in the city. The hotel will occupy a historic building in Plaza Nueva and will have nearly 200 rooms, becoming the first establishment of the chain in Andalusia.
“The opening of the future Four Seasons in Plaza Nueva demonstrates the confidence of major international brands in Seville and confirms that our city has become one of the most attractive destinations for high-quality hotel investment,” emphasised the mayor.
What it means for the average Sevillian
For citizens, a direct connection with Canada would mean more travel options and, likely, more competitive prices for transatlantic flights. Additionally, the arrival of tech companies could translate into new qualified jobs in the city. The mission is part of a broader strategy that has already increased the international connections of Seville airport, which this year has added routes to New York, Doha, and several European capitals.
The delegation will remain in Montreal for several days, and upon their return, the City Council plans to present a report on the agreements reached. For now, expectations are high: if the direct flight is achieved, Seville would make a qualitative leap in its international projection. And all this while the Sevillians hope that one day an AVE will also connect them with the rest of Spain without hiccups.
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