Grupo Insur aims to be a national reference with its new strategic plan

The president of Grupo Insur, Fran Pumar, has outlined the main lines of the company's new strategic plan, which aims to establish itself as one of the national references in the real estate sector, with a special presence in Seville.

The strategic plan of Grupo Insur, presented by its president Fran Pumar, focuses on the industrialisation of the business and a greater customer orientation. The company, with strong roots in Seville, seeks to diversify geographically and grow in markets such as Madrid and Málaga.

An ambitious roadmap

The new plan, as explained by Pumar, is based on three pillars: sustainability, efficiency, and digital transformation. The company expects to increase its housing portfolio in the coming years, with a special emphasis on the Andalusian autonomous community.

In Seville, Insur has been a pioneer in areas such as Entrenúcleos, where it was the first developer to raise a crane. This project, in the metropolitan area, has become a benchmark for urban development.

“We want to be a national reference, but without losing our Sevillian essence,” said Fran Pumar during the presentation.

Impact on the province

For the Sevillian reader, this plan represents a housing injection in key areas. The company plans to launch new promotions in the coming months, which could ease the tension in the local real estate market.

Moreover, the focus on industrialisation will allow for reduced delivery times and improved housing quality, according to company sources.

Diversification and growth

Insur is not only looking at Seville. The company has projects underway in Málaga and Madrid, where it aims to replicate its successful model. This geographical diversification is key to its goal of becoming a national player.

The plan also includes a greater customer orientation, with personalised services and digital channels to streamline the home buying process.

In short, Grupo Insur is preparing for a new phase of growth, with Seville as its base and eyes set on the rest of Spain. The coming months will be crucial to see how this ambitious roadmap materialises.