Seville City Council and the Seville Association of Tourist Companies (ASET) have signed a protocol to collaborate in the commemoration of the Centenary of the Ibero-American Exhibition of 1929, with the aim of turning the anniversary into an economic and social engine.
The Mayor of Seville, José Luis Sanz, and the President of ASET, Jorge Robles del Salto, signed this Thursday a protocol of intentions that lays the groundwork for tourism to be a strategic pillar of Sevilla 2029. The agreement aims to involve the tourist business fabric in the celebration of the Centenary of the Ibero-American Exhibition of 1929, a date that the City Council wants to turn into a major city project with national and international projection.
The document establishes a framework for cooperation to develop joint initiatives. Among the objectives are to promote the active participation of tourist companies, boost the dissemination of the Centenary activities, and highlight the historical, heritage, cultural, and urban legacy left by that exhibition.
A key sector for the commemoration
During the signing, Robles del Salto emphasised that tourism is the "main industry of encounter" and the channel to reactivate cultural and economic exchange with Ibero-America. "Seville cannot be understood without Ibero-America, and the history of the American continent cannot be narrated without the heartbeat of our city," he stated. The President of ASET added that the Centenary should not only be a look to the past but an opportunity to build the future.
For his part, the mayor highlighted that "Sevilla 2029 can only be built from the sum of efforts and the involvement of the entire society." Sanz insisted that the commemoration must leave a lasting legacy, strengthening public-private collaboration and consolidating Seville as a benchmark tourist destination.
Next steps and legacy for the city
The protocol will facilitate the signing of future collaboration agreements and the development of specific actions. The goal is for Sevilla 2029 to become a driver of economic, tourist, and social development. For the residents of the capital, this will translate into greater international projection, new events, and, presumably, a boost to hospitality and tourist services.
The legacy of the 1929 Exhibition includes the María Luisa Park, the Plaza de España, and numerous pavilions. Now, the challenge is to update that spirit of openness with a modern and sustainable outlook. The agreement with ASET is the first step to involve the private sector in a celebration that is still in the design phase but promises to mobilise the entire city.
The collaboration between the City Council and tourist entrepreneurs aims for the anniversary to generate business and employment opportunities while reinforcing Sevillian identity. Although there is no finalised programme yet, the City Council indicates that they will work on a high-level cultural, congress, and promotional agenda.
You may also like
