Noelia Garzón has moved her online business to a premises at 26 Jardín de las Delicias street, since June 1st, featuring plus-size fashion and personal care products.
La Rinconada has had a new establishment dedicated to curvy fashion since June 1st. MagicShop, which started as an online store, has made the leap to physical retail at number 26 Jardín de las Delicias street, led by Noelia Garzón.
The entrepreneur, who began her journey in Alcalá del Río, has found in this municipality the place to directly serve her clients. Garzón is pleased with the reception she has received in these first weeks of activity.
A space for plus sizes
The project arises from a need that Noelia herself detected in the market: the lack of modern clothing in plus sizes. “We can't find modern clothing in plus sizes,” she summarises, a gap she wanted to fill with a current and varied catalogue.
The store offers garments for different styles, ages, and times of the day, as well as accessories like gels, air fresheners, and creams. The selection is constantly renewed, both in the store and on its social media.
TikTok as a showcase
Digital activity is one of the hallmarks of MagicShop. Noelia hosts live sessions on TikTok where she showcases new items, answers questions, and maintains contact with clients from various locations. Some of her videos have gone viral, which has boosted the business's visibility.
This online community has allowed many clients to learn about the store before visiting. The combination of social media and personalised attention is proving key to the project's growth.
With this opening, La Rinconada expands its commercial offer with young and digital proposals, connecting with new audiences without sacrificing the closeness of local commerce. MagicShop can be followed on Instagram at @magicshoop.es.
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